Marketing is about creating emotional ties with customers & aesthetics is the superglue that binds them to your brand.
Biography:
I am a digital brand strategist. In an ever changing digital landscape – it’s hard to define the role but let’s just say I’m passionate about bringing the real world & the digital world together to develop a seamless relationship with the consumer. I have an MS in Integrated Marketing & wrote my thesis on Digital Applications of Transmedia Storytelling for Brands. So this means that I know – or, at least, should know – a lot about digital media, storytelling and brands. I tend to be a curator but now & then I feel a need to voice my opinion. What I am really interested in is people’s behavior, storytelling, consumer engagement & social change.
Interests:
I like to swim, sail, rock climb, hike, dance & eat desserts for every meal. I also like to read & listen to the world around me. I’m fascinated with all types of art & obsessed with neon advertising. I have the world’s best dog & the meanest cat.
