Going to the Wolves…..
Eristoff Vodka developed a fantastic guerrilla marketing campaign that utilized a number of fake online videos that tried to convince London that one of the acts had escaped & that wolves were roaming the streets. Wolf in London!!
In November, they launched a fictional website called Dakov Circus and promoted a “Circus Freak Out” event. They also ran advertisements in Time Out and London blogs. After the launch, Eristoff made an announcement that the “Wolves of Vale” act had been suspended until further notice. Then they uploaded fake videos, similar to the one below, to YouTube & Social Networks. They supported the campaign with Twitter postings to drive people’s interest & excitement.
Check out their videos below:
Escaped Wolves in London
